Sustainable values of UAE residents

A tech-driven EV manufacturer with a focus to change the way mobility is performed in the GCC (primary route to market), we have launched a range of 12 vehicles in the fleet, with four key vehicle types; Electric motorcycles, Electric bicycles, Electric scooters and Electric delivery vans. Each of our vehicles provide mobility for the everyday commuter and the logistics sector.

This article is to highlight the sustainable values and discover if there is parity between companies and residents.


ONE MOTO electric vehicles fleet 2020

Meet the fleet

byka . electa . commuta . deliva . scoota 3.1 . TRACK ryda . ROAD ryda . CITY ryda . CAFÉ ryda . 971 ryda . JEBEL ryda . khaima



2016 saw ONE MOTO built on the foundation of five core values, which haven’t faltered; Environment, Convenience, Affordability, Technology and Experience. Since we launched in the UAE, our customers have seen us pioneering these values through everything we communicate. We have two phases: the first is to build a market share in the UAE over an 18-month period of 10% (Direct Sales) and 15% (Leasing) in the UAE following this and our Series-A funding, we transition to our second phase to build the UAEs first pure EV manufacturing plant – placing the UAE on the map of EV innovation to export globally. It aligns with the vision and mandate of the countries leaders and the bold, achievable goals set by HH Sheikh Mohammed bin Rashid Al Maktoum.

Over the next 18 months, you’ll see ONE MOTO expand throughout the GCC and North Africa – with other JVs already in place for 54 countries throughout Africa, Australia and the UK. We will be on target for a 100 city expansion by 2028.

Our current business model is:
Direct sales


Showcasing our research, we conducted a study of sustainable values of residents of the UAE. The results are incredible; one that stands out the most for us is 99.3% of customers would choose to order from a sustainably focused delivery company above one who isn’t. The CoA is $0. Delivery operators please consider the PR value of switching your fleet to electric. Here’s the full article on

Eureeca endorses ONE MOTO. Eureeca we did it!

Infographic of sustainable values of residents in the UAE


We couldn’t do it alone, nor would we want to. A core philosophy is collaboration and we’ve been developing our internal mandates around this, allowing us an incredible working relationship with the RTA, Dubai Chamber of Commerce and Industry, ESMA, RIT University (launching The ONE MOTO Academy) and Manipal University to name a few pioneers.

Adam Ridgway, the founder of ONE MOTO also has a philosophy which he brings to each business day, “Collaboration is the single ingredient to bind our future, the world has benefitted and humanity suffered over the past 12 months, however, we have untied as one with this change. We need to secure this momentum”. The team invite and welcome strategic partners to collaborate and drive the innovation of the UAE and the region, providing smart cities and clean mobility for all. Having Eureeca endorse ONE MOTO will accelerate our brand awareness and position in the market, and we’re delighted to be a part of it… and so can you.

In the GCC, ONE MOTO are the only certified and approved EV manufacturers. Globally Electric two wheeled vehicles is a $22bn industry by 2024. Recently we’ve seen in the fund-raising news that several mobility players have successfully raised and been acquired by international investment funds. Have you invested yet? We’d love to hear from you.

In other micro-mobility news Voi and BlaBlaCar joined forces through a $109m raise taking their valuation to a reported $1.9bn the French based scooter sharing company has concerns about the ride-sharing operations and with the financial backing we’re sure they are going to succeed – did you invest in this opportunity? Please let us know.

Considering just these two successes micro-mobility, P2P sharing and urbanised transport is a lucrative, high-growth market, we have a summary of research supporting our business, which we will share at the end of this article.


If you share the belief of cleaner air quality, convenience in commuting and the benefits of electrification in mobility, we invite you to consider investing in ONE MOTO through Eureeca. The vision of Adam Ridgway is Apple, Tesla, Amazon – and even if we achieved half of their successes, many would see this as a success. Adam’s drive is compounded with a vision of a fleet of new vehicles in 2021 to include ONE MOTO for all, (two motorcycles and a car are in development already).

Please get in touch, Google our achievements to date, visit our website and arrange and test drive the vehicles for yourself.

Here’s to tomorrow.

Thank you for reading.


As promised here are some of our research sources:

EV RESEARCH References

6-t. (2019), Uses and users of free-floating electric scooters in France, https://6-

AFDC (Alternative Fuels Data Centre) (2020a), Search Federal and State Laws and Incentives,

Automotive Logistics (2020), demand-forecast-2020-2030-the-drastic-impact-of-the-coronavirus-crisis/40395. Article.

BCG (Boston Consulting Group) (2019), The Promise and Pitfalls of E-Scooter Sharing, May 16, 2019. Article, sharing.aspx

Beach, F. T. (2019), Electric Vehicle Charging Infrastructure: Publicly Funded Necessity or Commercially Funded Convenience. LBJ School of Public Affairs. doi:

Bhatia, Shubhangi (2020), What is driving electric three-wheelers to a competitive market in India?, vehicle/lcv/what-is-driving-electric-three-wheelers-to-a-competitive-market-in- india/73261874

Bird (2019), Examining risks, reviewing responsibilities and prioritizing prevention – e-Scooter Safety, 2019-3.pdf, accessed 16 July 2019.

Bliss, L. (2020), ‘Bird has layoffs as coronavirus pushes scooters out of cities’, Los Angeles Times, 27 March. Available at: 27/bird-scooter-layoffs-coronavirus, accessed 25 April 2020.

CAAM (Chinese Association of Automobile Manufacturers) (2020), Economic operation of the automobile industry in 2019,

Caixin (2020), February sales returned 15 years ago, the auto industry’s recovery rate was only 40%,, accessed April 2020.

Cenex (2018), Plugging the Gap: An Assessment of Future Demand for Britain’s Electric Vehicle Public Charging Network, reference number 105852, Committee on Climate Change, britains-electric-vehicle-public-charging-network/.

Cherry, C. (2010), Electric Two-Wheelers in China: Promise, Progress and Potential (website): potential/

Chinabaogao (2019), China’s charging infrastructure market,, 16 January.

City of Santa Monica (2019), Shared Mobility Pilot Program Summary Report, MobilityEvaluation_Final_110419.pdf, accessed 24 March 2020.

Copeland and Johnson (2019), Are e-scooters polluters? The environmental impacts of shared dockless electric scooters, Environmental Research Letters,

CRISIL (2019), Subsidy ends for ~95% of electric scooters (report): commentaries/impact-note/2019/apr/crisil-research-impact-note-unplugged-subsidy- ends-for-~95percent-of-electric-scooters.pdf

Electrive (2020), INCIT-EV project launches in 7 EU cities,

Eureeca endorses ONE MOTO, 2020,

Grow Mobility (2019), “Pesquisa de perfil dos usuários de patinetes e bicicleta Yellow em São Paulo”, Medium,ários- de-patinetes-e-bicicleta-yellow-em-são-paulo-55728861ac57, accessed 18 March 2020.

Guo, R., Y. Zhang, and Q. Wang (2014), Comparison of emerging ground propulsion systems for electrified aircraft taxi operations. Transportation Research Part C: Emerging Technologies, 44, 98-109.

Hollingsworth, J., B. Copeland and J.X. Johnson (2019), “Are e-scooters polluters? The environmental impacts of shared dockless electric scooters,” Environmental Research Letters, Vol. 14/8, p. 084031, IOP Publishing, 9326/ab2da8.

ICCT (International Council on Clean Transportation) (2019a), “Overview of global zero- emission vehicle mandate programmes”, andate%20Briefing%20v2.pdf

ICCT (2019b), “China Announced 2019 Subsidies for New Energy Vehicles”, Policy Update, pdf

IEA (2019b), Global EV Outlook 2019: Scaling-up the transition to electric mobility,

Global EV Outlook 2020 Trends in electric mobility: Two Million and Counting, IEA,

The case of Aberdeen, doi:

ITF (International Transport Forum) (2020), Safe Micromobility, https://www.itf-

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Lewin, A. (2019), “How green are Europe’s electric scooters? A comparison,” Sifted,, accessed 23 March 2020.

Lime (2019), Year-End Report 2018, Report_2018.pdf.

Lukic, M. et al. (2019), Review, Challenges and Future Developments of Electric Taxiing Systems, IEEE Transactions on Transportation Electrification.

Mathieu, L. (2018), Roll-out of public EV charging infrastructure in the EU, Transport & Environment.

McKinsey & Company (2019), Sizing the micromobility market, 15000-mile-checkup, accessed 9 July 2019.

MIIT (Ministry of Industry and Information Technology of the People’s Republic of China) (2015), Notice on the promotion and application of financial support policies for new energy vehicles from 2016 to 2020, 8/content.html, accessed May 2020.

Moreau, H. et al. (2020), “Dockless E-Scooter: A Green Solution for Mobility? Comparative Case Study between Dockless E-Scooters, Displaced Transport, and Personal E- Scooters”, Sustainability, Vol. 12/5, p. 1803, Eureeca endorses one moto Multidisciplinary Digital Publishing Institute,

Nagaraj, Rahul (2020), Electric Two-Wheeler Sales In India Registers 20.6% Growth During FY 2019-20 (webpage): scooters-bikes-sales-india-fy-2020-registers-20-percent-growth-report-030810.html

Nangia, Pratishtha (2019), How Indian two-wheeler market will pan out with electrification of up to 150cc? (news report), wheeler-market-pan-out-with-electrification-of-upto-150cc/69832001

Navigant Research (2019), “Micromobility Services Are Here to Stay, but Challenges Remain”, to-stay-but-challenges-remain, accessed 18 March 2020.

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Nicholas, M. (2019), Estimating electric vehicle charging infrastructure costs across major US metropolitan areas, The International Council on Clean Transportation (ICCT).

NUMO (New Urban Mobility Alliance) (2020), “New Mobility Atlas,” mobility-atlas#2/20.7/-0.48, accessed 18 March 2020.

RTA (2020), Dubai’s electric buses now pick up charge from the road, the-road-1.69669621

SAE (Society of Automotive Engineers) (2019), Taxonomy and Classification of Powered Micromobility Vehicles,, accessed 18 March 2020.

Schuller, A. and M. Aboukrat (2019), The Role of e-scooters and Light Electric Vehicles in Decarbonizing Cities.

Spöttle, M. J. (2018), Research for TRAN Committee-Charging infrastructure for electric road vehicles. European Parliament.

Sustainable Transport (2018), Electric 3-wheelers in urban delivery in China and Germany – a bumpy road ahead? (website):

Susvirkar, Suvil (2019), Only five electric two-wheeler manufacturers get FAME II subsidy – Report (website): manufacturers-get-fame-ii-subsidy-p3181

Uber (2019), A new way to get around Paris with 100% electric mopeds. Every Cityscoot includes a helmet available under the seat for a safe ride (webpage):

Vardhini, Parvatha (2019), 2-wheeler electrification: challenges and opportunities (website) challenges-and-opportunities/article28449310.ece

Varshney, Rashi (2019), From 30 e-rickshaws to 1,000 EVs in 5 years, electric vehicle start up SmartE now looks at last-mile delivery to drive growth, YourStory (website): Eureeca endorses one moto, let the fund-raising begin

Viswanathan, Venkat, and Sripad Shashank (2019), The key to an electric scooter revolution in India is getting the battery right, Quartz India (webpage): batteries/ Eureeca endorses one moto

VynZ Research (2018), China Electric Three-Wheeler Market (web Eureeca endorses ONE MOTO page): wheeler-market

Wadhwa, Nilesh (2019), EV sales in India cross 7.5 lakh mark in FY2019 (website): fy2019-412542

Ward, Jill, and Anindya Upadhyay (2018), India’s Rickshaw Revolution Leaves China in the Dust, Bloomberg (news report): 25/india-s-rickshaws-outnumber-china-s-electric-vehicles

Wolbertus, R. (2020), Evaluating Electric Vehicle Charging Infrastructure Policies.

Xinhua News (2019a), Nearly 400 million bicycles in China are ranked first in the world (news report):

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