Entering familiar territories is easy, we approach new markets with optimism, markets you don’t expect and challenge the ‘norms’ of business, by innovative ways to develop market penetration.
Some may question if the market is ready? Indeed it is more advanced than others, yet we see a place at the table, offering something others aren’t.
“Premium and affordable to all” New Delhi has a need for a solution, with air pollution at hyper-toxic levels, this can be addressed, we cannot solve it ourselves, yet, through key partners we aim to collaborate to bring change.
Our expansion into this market is not familiar, it is a complex terrain, how are we going to achieve the paradigm shift towards the ONE MOTO brand?
In the bustling metropolis of New Delhi, and across India the two-wheeled electric motorcycle sector is undergoing a profound transformation, with a market of 37m motorcycles and approximately 500,000 being sold per month, the vast market has nuances, which can’t be overlooked, and with the correct positioning and focus on the people will be a positive entry for ONE MOTO and the “future of the commute”.
As the Indian delivery landscape continues to evolve with leading players like Swiggy, Zomato and others delivering the country with their orders, the adoption of electric vehicles (EVs) emerges as a pivotal solution, offering not only sustainability benefits but also cost efficiencies and operational advantages.
The Indian Delivery Landscape: A Growing Market
India’s e-commerce market has witnessed exponential growth in recent years, propelled by increasing internet penetration, smartphone usage, and digital literacy. With over 700 million internet users and a rapidly expanding middle class, the country presents immense opportunities for businesses operating in the delivery space.
According to industry reports, India’s #ecommerce and #qcommerce markets are projected to reach USD 200 billion by 2026, with last-mile delivery playing a critical role in fulfilling customer orders and ensuring timely deliveries. However, logistical challenges, traffic congestion, and environmental concerns pose significant hurdles for delivery service providers, underscoring the need for innovative solutions.
Electric Vehicles: Pioneering Sustainability and Efficiency
Amidst these challenges, the adoption of electric vehicles emerges as a game-changer, offering a sustainable and cost-effective alternative to traditional fuel-powered vehicles. With the Indian government’s push towards electrification and renewable energy, EVs have gained traction across various sectors, including last-mile delivery.
In New Delhi, where #airpollution levels often exceed hazardous levels, the transition to electric delivery vehicles holds immense promise for mitigating environmental impact and improving air quality. According to statistics, EV sales in India have witnessed a significant uptick, with over 1.56 lakh units sold in 2020-21, representing a growth of 10.3% compared to the previous fiscal year.
Air pollution is humanities greatest killer – Killing 5 million people per year.
The Guardian
Costs per Delivery and Operational Efficiency
One of the key advantages of electric delivery vehicles lies in their lower operating costs compared to traditional combustion engine vehicles. With the rising prices of fossil fuels and maintenance expenses, EVs offer substantial savings in fuel and maintenance costs over their lifespan. Yet the ‘46’ manufacturers in 2020 has percolated to avail only 4-6 considered market players led by Ola through sheer market penetration and Ather through the premium sector yet even the leaders face challenges. Some have potentially underestimated the demand, overlooked after-sales, and certain opportunists have abused the government’s FAME-2 subsidy, retracting consumer and dealership confidence. So why are we looking at this troubled market and why now?
At ONE MOTO we aren’t looking to lead the Indian market in terms of volume of units sold, but we are here to offer premium, affordable electric vehicles, building generational loyalty and contributing to the innovation in the market.
Stats
Recent studies indicate that the cost per delivery for electric vehicles in New Delhi ranges from INR 1.5 to INR 2.5 per kilometre, depending on factors such as vehicle efficiency, charging infrastructure availability, and electricity tariffs.
The fluctuating fuel prices (state and nationwide) of course impacts the daily commuter, whether they ride for commercial or private use, our vehicles must be a barometer of confidence for the market, and positioning is key. Without unveiling confidential strategies, we are focusing on one city at a time starting in New Delhi with a population of 40 million, this city (in population) is the size of some countries, so it’s no small feat, nor do we offer a sentiment of ease to penetrate an existing market of this size. Securing the right partners was critical, and establishing close governmental relationships is necessary to ensure that an international brand understands the virtues of operating in such a complex landscape.
Forecasted Growth and Market Opportunities
Looking ahead, the future of last-mile delivery in New Delhi appears bright, with electric vehicles poised to play an increasingly prominent role in shaping the delivery landscape. Industry forecasts predict a surge in EV adoption, driven by advancements in battery technology, infrastructure development, and favourable government policies.
Furthermore, the emergence of innovative startups like ONE MOTO exemplifies the potential for disruptive innovation in the delivery sector. We aim to set a benchmark for two-wheeled EVs in New Delhi and beyond by offering affordable, trusted mobility solutions tailored to the unique needs of Indian consumers.
Affordable, Trusted Mobility for All
ONE MOTO pioneers electric vehicle technology in the delivery space, committed to democratising sustainable mobility and empowering businesses to thrive in India’s evolving delivery and commuting landscape. By offering cost-effective electric vehicles, tailored financing options, and comprehensive support services, ONE MOTO enables delivery service providers to transition seamlessly to electric fleets, reducing their carbon footprint and enhancing operational efficiency.
Moreover, ONE MOTO’s focus on affordability and accessibility aligns with its broader mission of creating inclusive and sustainable mobility solutions for all. By leveraging innovative technologies, strategic partnerships, and a customer-centric approach, ONE MOTO aims “to build in India, for India”. Once we’ve positioned ourselves in our Indian head office we’ll collaborate to set up two manufacturing facilities, one in the north and one in the south. Local, established and respected companies are being discussed with to ensure the JVs entered are a complimentary win for all.
To discuss collaborations within India, please get in touch
As reported by
