“In a world where every choice we make can have a profound impact, I’ve decided to commit to delivering our products sustainably with ONE MOTO. This decision isn’t just about keeping up with trends or making a business move, as it’s a reflection of the values I hold dear, values deeply intertwined with my business and resonate with our customers and theirs”.
The Heart of My Business: Values
When I started ONE MOTO, I wanted it to be more than an electric vehicle brand. I envisioned a venture standing for something meaningful, something making a positive difference in this little planet of ours. Core to this vision are the values of integrity, sustainability, and community. These principles guide every decision I make and shape the way we operate daily.
- Integrity means doing the right thing, even when it’s not the easiest or most profitable option.
- Sustainability is about recognising our responsibility to do things the right way, ensuring our actions today do not compromise the ability of others to live well tomorrow.
- Community, on the other hand, is about fostering connections and ensuring that our business contributes positively to society.
Blending this ethos within the structural framework of the company has led to the business being built upon five core values; Environment, Affordability, Convenience, Technology and Experience each holding equal weighting and aligning with our customers individual and corporate values (with a varied weighting ratio of importance).
“commitment to sustainability isn’t a marketing gimmick”
Aligning with ONE MOTO
This wasn’t the smoothest of routes four years ago, many companies hadn’t built their business upon values (opting for the antiquated mission statement of projecting many words without delivering real meaning), so we needed to communicate our new approach in an industry later transitioning from automotive to mobility. Seismic in task and dichotomy with the question “is this needed or a nice to have? Will the portrayal of our values and approach really be heard and appreciated by our audience?”. Six months after launching, the Universe answered the question for us, presenting one visionary customer, sharing the same leadership beliefs and drive ‘to bring change,’ here’s what they had to say;
“In my quest to find partners who share my values, ONE MOTO stood out. Their commitment to sustainability isn’t a marketing gimmick – it’s a fundamental aspect of their operations as they prioritise eco-friendly technologies and processes, aiming to reduce the carbon footprint of every delivery, improving wellbeing of the rider community and understanding the operations to craft profit increasing simulations for their customers. Adam also showed me how they had built an ESG pledge into their DNA (bold for any company let alone a start up). This alignment of values was crucial for me; I need to know that my suppliers are just as dedicated to making a positive impact as I am. Partnering with them means that every product we deliver contributes to this larger goal of environmental stewardship.
I didn’t realise the harmful impact my delivery operations have to the environment, and with several thousand bikes and riders on the roads, as well as operating many cloud kitchens,, this was a concern, yet the cost was a topic of consideration. I am making a conscious effort to reduce our environmental impact and encourage others to do the same”. Director of Fleet Operations, Leading 3PL, UAE.
Mirrored Values Matter
Our pledge, also resonates with our customers. More than ever, people want to support businesses reflecting their values as they care about how products are made, how they are delivered, and the overall impact of their consumption. By offering sustainable delivery options, we are meeting this growing demand and building a community of conscious consumers.
A Commitment to the Future
Before writing this article, I asked a few of our customers to contribute their thoughts and one, I hadn’t expected to be able to share the time responded with this, “My decision to partner with ONE MOTO is a testament to my dedication to a sustainable future. It’s about more than just reducing emissions; it’s about setting a standard for what responsible business practices look like, because it’s about showing that profitability and sustainability can go hand in hand and that the private sector have a crucial role to play.
As we move forward, I am excited about the possibilities that this partnership brings. I am committed to continuously improving our practices, always seeking ways to be more sustainable and more aligned with our core values. Together with ONE MOTO, we are not just delivering ’items’ – we are delivering a statement of responsibility and aligned with a mirrored message with the governmental leadership of the UAE”.
These have ‘fuelled our drive’ to do more, continue to lead change in the UAE and beyond. This article is somewhat of a thank you for those early adopters who took a risk that has paid off. Supplying vehicles and solutions to many of the leading (and contributing) 3rd party logistics companies, fleet operators and delivery companies of the UAE – we also pledge our commitment to support each company wanting to reduce and offset their carbon emissions, whilst increasing productivity and profit. A mission statement (of few, very meaningful words) we stand by.
Thank you for reading.
Adam Ridgway, CEO, ONE MOTO Technologies
